Heineken Experience

Experience the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken is one best experienced through all the senses; letting you feel the hops and smell the authentic scents of the brewery. The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because it got too big. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer. Ending the experience with a nice, fresh Heineken beer in the bar is the best! #netherlands #amsterdam #heinekenexperience #heineken