The Standard Brussels

The Standard Brussels The Standard Brussels, set to open in Spring 2025, will be the first new property launched by Hyatt Hotels Corporation after its acquisition of Standard International in October 2024. Founded in 1999 with roots in Hollywood, USA, The Standard hotel group champions "breaking conventions and embracing playfulness" as its core philosophy, specializing in avant-garde design and unconventional experiences. Its tagline "Anything But Standard" embodies its rebellious spirit through inverted logos, art integration, and social space design. The brand became part of Hyatt Hotels Corporation in 2024. The Standard Brussels highlights historic site revitalization, mixed-community positioning, and design-cultural fusion as its key features, standing as a boutique hotel under Hyatt's portfolio.