sulwhasoo brand

#advertisement Sulwhasoo, the most Korean cosmetics brand, presents its new flagship store, ‘Sulwhasoo House,’ a modern reinterpretation of hanok and yangok that are steeped in time in Bukchon, the most Korean place. From the entrance, you cannot help but be amazed by the grand scale and the quiet yet sophisticated atmosphere. This place consists of a total of 10 spaces including the reception room, workshop, dressing room, Jihambo, and Sulwhasalon, and it conveys Korean aesthetics, the value of beauty that the brand conveys, and even suggests a cultural experience to cultivate the inner self. It is not simply a shop that recommends products, but a complex cultural space where you can feel and experience beauty that encompasses space, materials, techniques, and traditions.