[2025 Taitung Attraction] Travel Guide for Brown Boulevard (Updated Jul)

Chishang Brown Boulevard in Taitung, Taiwan, is a well-known attraction. It's a several-kilometer-long avenue lined with lush green coconut trees on both sides, offering a picturesque view. The best way to experience the beauty of Chishang Brown Boulevard is by cycling. It's very easy to rent a bike for a tour on Brown Boulevard. There are many bike rental shops along the way from the station. Once you rent a bike, you can leisurely ride along the boulevard, enjoying the blue sky and the vast green rice fields. It truly makes you feel relaxed and happy. Exploring this place by bike is genuinely delightful.

Taitung's number one scenic spot, my pick is Mr. Brown Avenue. Once you arrive following the signs, there are bike rental shops one after another by the road at the entrance. The prices are actually quite similar, so just choose the style you like or according to the number of people you're with. After a brief tutorial on how to operate the bikes, the shop will tell you the riding route, and then you're ready to hit the road. Mr. Brown Avenue truly lives up to its reputation. The straight avenue and the flowers and grasses by the roadside are all so photogenic. Of course, you can't miss the Takeshi Kaneshiro tree and the Jolin Tsai tree, but just take a look because if it's crowded, you'll have to queue up to take photos! The weather in Taitung is really super nice, so be sure to wear sunscreen, or you'll easily get tanned. On weekdays, there are fewer people, and you can take beautiful pictures. On weekends, it gets very crowded!

Transportation tips: Bring your own bicycle and park it in the small open space next to Tiantang Road Must-see attractions: Takeshi Kaneshiro, Mr. Brown Must-try food: Chihshang bento + surprisingly delicious Yangjicao Ah Kueh Shopping Guide: Rice Crackers!

Transportation tips: Driving is the fastest way, or taking the train to Taitung, or renting a motorcycle is also an option! Must-see attraction: Brown Avenue Must-try food: Chihshang local bento Shopping Guide: Buy rice and cook it at home to support farmers in growing tastier rice

I came to Brown Avenue in Taitung again, and the golden rice fields were just as beautiful. My friend and I were traveling by car. After arriving at Brown Avenue, we rented electric bicycles and had fun and took photos along the way. Because Brown Avenue is completely restricted and you can't drive in, renting a car is still the best option. In addition, rental shops all provide free parking, and you can decide whether to rent a bicycle or an electric bicycle based on your own situation. Cycling among the rice fields is super comfortable. 🥰🥰🥰 #KaneshiroTakeshi #TaitungMr.BrownAvenue #RiceWaves

Brown Avenue On the farm road in Chihshang Township, Taitung, endless golden rice ears sway in the wind on both sides of the road. The peaceful pastoral scenery was chosen by Mr. Brown Coffee to shoot an advertisement. Later, EVA Air, endorsed by Takeshi Kaneshiro, also came here to shoot. Since then, this road has become famous and is nicknamed "Mr. Brown Avenue." Brown Avenue is known as a "green road to heaven". #Taitung #Chihshang #rice field #scenery #Mr. Brown Avenue #Rural Tourism #Travel Player Eden

The must-see attraction when you come to Hualien is Mr. Brown Boulevard. The road is full of beautiful rice fields. There are famous check-in spots such as Takeshi Kaneshiro Tree and Jolin Tsai Tree (I remember that when I came here a long time ago, there was no Jolin Tsai Tree. I checked and found out that it was because Jolin Tsai came to Taitung to play and also found a tree on Mr. Brown Boulevard to take pictures. Later, the Taitung Township Office renamed the tree Jolin Tsai Tree.) I took a few photos and rode my bicycle to the nearby area to enjoy my leisure and beautiful scenery. The riding route is very stable and safe, super suitable for family travel❤️ #HualienAttractions #HualienTourism #Mr. Brown Avenue #Where to go in summer #FamilyTravel #RomanticJourney #CoolTravelExperience #TravelInspiration #Wonders of Nature

Transportation tips: You can rent a tricycle Must-see attractions: Brown Avenue, Luye Plateau Recommended hotel: You can stay at the Tomino Rest House in Chishang and soak in the hot springs Must-eat food: You must eat Taitung’s Noble Family Shopping Guide: If you want to buy something, you can go to the city to buy sweet potato crisps #Where to go in summer# Summer food guide

#goout There are large rice fields on both sides of Brown Avenue. They are usually lush and green, and turn golden when the rice is ripe. You can ride a bicycle on the avenue to enjoy the beautiful scenery, or you can stroll on the avenue without riding a bicycle and breathe the fresh air, which is also very relaxing.

This rural path became popular because of the filming of the Mr. Brown Coffee advertisement and was praised as a "green paradise road". EVA Airways, endorsed by Takeshi Kaneshiro, also filmed here, and since then "Mr. Brown Avenue" has become famous. The vast green rice fields and the absence of a single electric pole on the roadside give you a truly endless feeling. Not only is there a great view for taking photos, but you can also take your mind away from the hustle and bustle and experience the pure relaxation for yourself. There are many different driving routes along the way. You can enjoy the endless farmland scenery while riding. The large and small water wheels beside are full of ancient charm, as if returning to the simple countryside of the 1940s and 1950s. There are also rest pavilions where you can stop and rest at any time. Here you can ride a bicycle freely and enjoy the natural and rural beauty, away from the hustle and bustle of the city. #LocalTour #Attractions Taitung

Luanglang Avenue is a must-see for Taitung. The wide rural roads are endless rice fields, especially beautiful. The breeze blew, a large expanse of green rice ears fluttering in the wind, the blue sky and the white clouds hanging low, not far from the corner, there is no pole and a house. This is a place that is especially suitable for slow shopping. There are not many tourists. The town is not big or small. I ride a car and sway in the countryside. Although I dont want to play, I dont want to play. . Listen to Jay Chou's Qi Lixiang, while riding a bicycle, I have a feeling of love~~ I recommend to try the famous Ikegami Bento in this neighborhood, cheap and big Rent an electric two-person bicycle, effort, 500/Taiwan About the time 1.5h

[Brand Avenue] Because Jinchengwu is famous for shooting advertisements here, many tourists still take photos under the Jincheng Wushu, which is a very good place to take pictures. This is a country path without any poles. Looking around, it is a continuous green sea and layers of mountains. The best way to play is to rent a bicycle and ride slowly, smell the secluded grass and feel the most beautiful atmosphere of nature~

Brown Boulevard, located in Chishang Township, Taitung County, gained fame overnight after being featured in shoots by celebrities like Takeshi Kaneshiro and Jolin Tsai. This area boasts a straight road where you can enjoy stunning views of mountains and sea clouds in the distance. It is highly recommended to rent an electric bike to ride through the fields, saving time and energy. The park is vast and features various trees that have appeared in celebrity shoots, with clear signs indicating distances and directions. Additionally, you can visit another nearby attraction, Dapo Pond, making it convenient to explore both spots in one trip! 📍Address: Brown Boulevard and Dapo Pond, Chishang Township, Taitung County 🕰️Opening Hours: Dapo Pond - 8:30 AM to 5:30 PM

Brown Boulevard, located in Chishang Township, Taitung, is a straight path cutting through rice fields. With no utility poles obstructing the view, it offers expansive scenery and is often referred to as the "Hokkaido of Taiwan." It gained fame through Brown Coffee advertisements and endorsements by celebrities like Takeshi Kaneshiro and Jolin Tsai, making it the most iconic spot in Chishang for social media check-ins. ✅ Recommended Itinerary 🔹 Suggested Duration: 1.5–2.5 hours 🔹 Transportation Options: * 🚆 Take the train to "Chishang Station," then rent a bicycle at one of the rental shops near the station. * 🚗 For drivers, park at the entrance parking lot and either walk or rent a bike to explore. 🔹 Rental Recommendations: * Bicycles (electric or manual) are highly recommended for riding along the main path of Brown Boulevard and leisurely cycling around the rice fields. Remember to bring sunscreen during summer! 📍 Must-Visit Spots and Photo Opportunities * 🌳 Takeshi Kaneshiro Tree: The iconic landmark of Brown Boulevard, perfect for silhouette shots against the light. * 🌅 Paradise Road: An S-shaped path, ideal for sunrise photography. * 🌾 Rice Field Frame: A large frame art installation, popular for Instagram-worthy photos. * 🪑 Swing Art Installation: Adds a playful touch and visual layers to your photos. 🌿 Best Visiting Times * May–June, October–November: The golden swaying rice ears create the most stunning scenery. * Early morning and dusk: Fewer crowds and softer lighting, perfect for photography. ⚠️ Important Notes * The road is exclusively for bicycles and pedestrians; motor vehicles are prohibited. * Respect the farmers and avoid stepping into the rice fields. * Summer temperatures can be high, so bring water and sun protection. 🎯 Summary: Brown Boulevard is not only visually soothing but also an excellent spot for photography and relaxation. If you want to deeply experience the natural beauty and slow-paced lifestyle of Chishang, Taitung, consider planning a one-day trip to let the gentle breeze of the rice fields heal your soul 💛.

We went north from Taipei back to Taipei. That day we chose to take the Hualien-Taitung Valley Route. The mountain scenery along the way was very spectacular, but we encountered the outer circulation of the typhoon + heavy rain warning, and the mountain road was still quite dangerous, so we needed to drive carefully. The first stop was Brown Avenue. Because of the heavy rain, we didn't experience riding in the rice fields. We hurriedly took photos and took pictures of Takeshi Kaneshiro before continuing north. 🚘 I thought it would be a disappointment, but I didn't expect that the Ruisui Ranch on the way would become a memorable stop for us! 🚗 How to get to Ruisui Ranch? 📍Located in Wuhe Village, Ruisui Township, Hualien County, it is one of the most famous ranches in eastern Taiwan and is often compared with the scenery of Hokkaido. This time we drove north along Provincial Highway 9. Although it was raining heavily outside, the mountain scenery of the entire Hualien-Taitung Valley was still shocking. There were very few vehicles when we entered Ruisui Ranch. We were probably the only tourists in the whole venue. The entrance and parking spaces were empty, and it was very easy to park! 🐮 I was healed as soon as I entered the ranch｜Watching cows in the rain is also romantic The ranch is not big, but it is very clean and tidy. The rain was too heavy, and most of the dairy cows huddled in the shed to avoid the rain, only showing their wet noses to observe us "They are looking at us!"🤎 Each cow is super clean, and it can be seen that they are well taken care of. Some will lick each other's fur and interact with each other. The whole picture is super cute! 📸 Although the weather is bad, because there are not many people, you can watch the cows interact with peace of mind and quietly feel the atmosphere of the ranch, which is a different flavor~ 🛍️ Must-buy souvenirs area｜Nougat & egg rolls dominate The first stop is the souvenir shop at the entrance, which has a variety of desserts, dairy products and packaged gift boxes made from Mizuho milk. 🧁 We tried: Milk nougat: chewy and non-sticky, rich milk aroma, not sweet Meat floss flavor nougat: highly recommended! Sweet and salty, it tastes super delicious Handmade egg rolls: original and cheese flavors, crispy and not greasy 🎁 Finally bought a big bag as a souvenir, luckily there is air conditioning or I really can't help but finish it first😋 ☕ Small café snack time｜Milk pudding is the MVP of the day! After visiting the souvenir shop, we went to the small cafe next to it. The decoration is simple and wooden, very warm. Mizuho fresh milk: It's really rich and fragrant, not inferior to Hokkaido! (It's also good for taking pictures haha) Fresh milk pudding: Highly recommended💯! It melts in your mouth, and the milky aroma is super rich. My eyes lit up after eating it✨ ☔ Although it was raining outside, I sat by the window, listened to the rain, smelled the milky aroma, and watched the cows peeking out of the cowshed opposite. The whole atmosphere was more comfortable and relaxing than I imagined. It is a good place to rest when driving north #Ruisui Ranch #Taitung Attractions #Huadong Valley Tour #Nature #Cow #Self-driving Tour #Huadong Travel #Pudding Milk is also delicious

Chishang Golden waves of rice A very spontaneous decision The night before, I checked the weather forecast for Chishang for the next two days—it looked good. The next morning, I quickly booked a train ticket, packed my bag, and headed out. I only booked accommodation for the night while on the train. I didn’t do much research, I just knew about: Takeshi Kaneshiro Tree Brown Boulevard Paradise Road The last time I visited Chishang, I rode a bike and got caught in heavy rain. I didn’t get to try the tofu skin. So this time, Da Chi Tofu Skin Shop became the sole goal of my trip. Thank goodness for Google Maps. The Chishang rice fields are located near Chishang Train Station. Around the rice fields, there are many shops renting electric scooters and bicycles.

#TaitungCounty #Chihshang Township A rural road in #TaitungCounty has become popular due to the filming of Mr. Brown Coffee and Takeshi Kaneshiro's commercials, and is known as a "green paradise road." There are vast green rice fields and not a single telephone pole on the roadside. You can truly feel the boundlessness. It is not only a great view for taking photos, but also allows you to take your mind away from the hustle and bustle and experience the pure relaxation for yourself. #Chihshang Paradise Road Against the backdrop of vast green rice fields, there is the "Heavenly Road" that stretches all the way to the sky. It winds its way forward in an S-shape, crossing the northeast-southwest Brown Avenue on the way. With the towering Nanheng Mountains in the distance, riding a bicycle among them is a great way to relax your body and mind and enjoy the refreshing feeling of freedom. #Chihshang Brown Avenue The straight Mr. Brown Avenue is officially named Jinxin No. 3 Road, with a total length of about 2.2 kilometers. As there are no electric poles on both sides, and when the rice ears are ripe, the endless golden rice ears on both sides of the road sway in the wind, the peaceful pastoral scenery was chosen by Mr. Brown Coffee to shoot advertisements. Later, EVA Air, endorsed by a well-known artist, also came here to shoot. Since then, the road has become famous and nicknamed "Mr. Brown Avenue". 📍Address: Wanxin Road, Chihshang Township, Taitung County, Taiwan

Located in Chishang Township, Taitung, Brown Boulevard is a countryside road surrounded by rice paddies, made famous by a Mr. Brown Coffee advertisement. With no utility poles or billboards to obstruct the view, the expansive scenery has earned it the reputation as one of Taiwan's most beautiful rural roads. 📍Transportation 🚄 Take the Taiwan Railways to "Chishang Station." Outside the station, several rental shops offer bicycles or electric scooters. Follow County Road 197 for about 10 minutes to reach Brown Boulevard. 🚌 Alternatively, take the Dingdong Bus to "Chishang Station," then transfer or walk to the destination. 🗺️Useful Information and Visiting Tips The area is open all day and free of charge. The road is only accessible to pedestrians and bicycles, so be mindful of traffic regulations. It's recommended to visit in the morning or late afternoon to avoid the intense midday sun. Nearby attractions include Takeshi Kaneshiro Tree, Paradise Road, and Dapo Pond. On rainy days, the road may become slippery, so wearing non-slip shoes is advised. 📝Personal Observations During my visit, the rice paddies were in their early growth stage, showcasing a refreshing green landscape. The wide-open views were truly uplifting. Riding a bicycle slowly along the road, the sound of the wind rustling through the rice fields was incredibly soothing—a perfect way to escape the urban hustle and clear your mind. Although there were no golden waves of rice, the vibrant energy of early spring was palpable, leaving a lasting impression.

📍 Location Jinshin No. 3 Road (Brown Boulevard), Chishang Township, Taitung County ⸻ 🚗 Transportation • By car: Starting from Taitung City, head north along Highway 9 for about 1.5 hours, then follow the signs to Brown Boulevard. • By public transport: Take the Taiwan Railways to Chishang Station. After exiting the station, you can rent a bicycle or electric scooter to reach Brown Boulevard, which is about a 10-minute ride away. ⸻ 📝 Personal Experience Originally named Jinshin No. 3 Road, Brown Boulevard gained its fame after being featured in a Mr. Brown Coffee advertisement. This straight rural path is flanked by expansive rice fields, free from the visual clutter of utility poles, offering a pure and serene natural landscape. I visited during late summer when the rice fields were lush green. A gentle breeze swept through, creating waves in the rice paddies that felt like the earth's breath. Cycling along the path brought an unparalleled sense of relaxation. Along the way, I passed by the "Takeshi Kaneshiro Tree," a bishop wood tree made famous by Takeshi Kaneshiro's appearance under it in an EVA Air commercial. Although the original tree was toppled by a typhoon, a new one has been planted, continuing to attract visitors for photo opportunities. Nearby, the "Road to Heaven" is another popular spot. This winding path stretches into the distance, surrounded by rice fields, creating a poetic and picturesque scene. Overall, Brown Boulevard is not just a great place for photography but also a destination to slow down, immerse yourself in the rural scenery, and find inner peace.

#AprilGoodDestinations2025 Mr. Brown Boulevard is located in Chihshang Township, Taitung County, Taiwan. The straight Mr. Brown Boulevard is about 2.2 kilometers long. As there are no electric poles on both sides, and when the rice ears are ripe, the endless golden rice ears on both sides of the road sway in the wind, the tranquil pastoral scenery was chosen by Mr. Brown Coffee to shoot an advertisement. Since then, this road has become famous and is nicknamed "Mr. Brown Boulevard". We rented a 4-wheel electric bike and rode on the rural roads. The vast green rice fields were endless. We visited the Takeshi Kaneshiro Tree and the Ariel Tsai Tree... By exploring everywhere by bicycle, we felt that the rice ears were dancing and interacting with us under the call of the wind. The beautiful rice fields and mountain views everywhere were really healing! In the evening, we also visited Taitung’s cultural and creative area - Tiehua Village and the night market; we had a great time eating, drinking and having fun all day long.

The scenery and attractions of Taitung Brown Avenue are really great. It is recommended that nearby shops rent an electric car to go to the scenic spots to take photos and check in. The environment and scenery of Chishang Dapo Pond are also very good. Taitung Seaside Park has convenient parking and is a good place to relax, watch the sea, take a walk, and exercise.

#MarchGoodPlaces2025 #Ikegami Brown Avenue is located in Chihshang Township, Taitung. It is a small road with no electric poles or traffic lights, and rice fields on both sides. The most famous thing here is of course the "Takeshi Kaneshiro Tree" where Takeshi Kaneshiro filmed his commercials. Although the original tree was blown down by a typhoon, a new one has been planted now, which is just as impressive. Most homestays provide bicycles. You can ride slowly along the country roads and reach Brown Avenue in about 10 minutes. The weather was very good that day, with blue sky and white clouds, and sunshine shining on the ridges of the fields. I felt very happy looking at the entire green rice fields. ⸻ Surprise: Dachi Doupi Shop After riding Brown Avenue, my stomach was rumbling. I checked on Google and found a "Da Chi Tofu Skin Shop" with great reviews nearby, which was within walking distance. I decided to go there immediately! This tofu skin shop has a super local flavor and looks very simple But there were a lot of people, and everyone came here specifically to eat tofu skin and soy milk. I ordered iced soy milk + freshly fried bean curd skin, and the result was amazing. • The fried tofu buns are crispy on the outside and tender on the inside. They are not greasy and are super delicious even when eaten directly. • Iced soy milk and tofu pudding have a strong handmade soybean flavor😋 ⸻ Simple arrangement of transportation How to get to Chihshang Brown Avenue? • **Take the train: **Go to Chihshang Train Station. After exiting the station, you can rent a bicycle or electric car nearby. • **Driving: **You can arrive by entering "Mr. Brown Avenue" or "Chihshang Dapochi" in the navigation. There is a parking lot nearby. Dachi Tofu Skin Shop is about 1 kilometer away from Brown Avenue. You can ride a bike or walk there. It’s not far. ⸻ Tips: • Brown Avenue can be very sunny during the day, so it is recommended to go there early in the morning or in the evening for a more comfortable experience. •The Dachi tofu skin shop sells from morning to 1-2 pm, so be sure to go early if you want to eat it! • The whole rice field is more beautiful in May-June and October-November, highly recommended

The civil rights of civilians are not the people, nor the common people: they are the basic living standards of modernization.

#MarchGoodPlaces2025 Brown Boulevard is located in Chihshang Township, Taitung County, Taiwan. It is a country road full of natural charm and is known as the "most beautiful rice field landscape." This place is famous for being the location for famous commercials, but what really attracts tourists is its unparalleled pastoral scenery. The entire avenue is surrounded by vast rice fields on both sides, showing different colors as the seasons change: the emerald green rice fields are refreshing, while the golden rice ears exude the joy of the harvest. The Central Mountains and Coastal Mountains in the distance complement each other, adding a touch of magnificent beauty to this land. Brown Avenue is very suitable for cycling. There are no interference from telephone poles or other modern buildings along the way, allowing people to completely integrate into nature. If you have enough time, you can stop and feel the breeze blowing through the rice fields, or use your camera to capture the moving scenery. In addition, there are rice field experience activities here, allowing visitors to gain a deeper understanding of Taiwan’s agricultural culture. Whether you are staying for a short time or strolling leisurely, Brown Avenue is a wonderful place that will make you linger! The Takeshi Kaneshiro Tree is a hollyhock tree located on Brown Avenue in Chihshang Township, Taitung County, Taiwan. In June 2013, Takeshi Kaneshiro became famous for shooting an advertisement for EVA Airways under this tree, and was nicknamed the "Takeshi Kaneshiro Tree". As EVA Airways' adoption contract expires in 2023, the official name will revert to "Fengcha Tree". The Takeshi Kaneshiro Tree fell down during the attack of Typhoon Matmo on July 23, 2014. After being treated by Japanese and Taiwanese arborists, the tree has been replanted and is gradually recovering. However, I still think the Takeshi Kaneshiro Tree is beautiful, and I will come to visit it again next time if I have the chance. Address: No. 3 Jinxin Road, Chihshang Township, Taitung County, Taiwan #TaiwanTravel #Taitung

Transportation tips: You can take the train to Chihshang Station. Bicycles/electric cars can be rented nearby. The journey takes about 20 minutes. Must-see attractions: Brown Avenue/Takeshi Kaneshiro Tree. Must-try food: Chihshang lunch box/Dolimi bento shop (Da Di Hotel lunch box).

The sea in Taitung is really beautiful. I never get disappointed every time I go there. You can only experience the blue when you visit it in person. #美丽三仙台 No matter how you take pictures, they are all postcards (it is very hot in summer, so pay attention to sun protection, otherwise you will find that your skin is darker when you go home) A family of three on Brown Avenue rode their bikes to experience the golden rice fields, which was a perfect experience for the children^_^

In early autumn, the rice on the pond gradually turns golden yellow, the wind blows the endless rice waves, and the blue sky and white clouds are so healing. 🖼️Taitung Chihshang 📌Mr Brown Avenue It is famous for being the location for the filming of the Brown Coffee commercial. It has a white landmark frame, a straight road, and rice fields that stretch to the foot of the mountain. . 📌Paradise Road The famous rice field bend . 📌Takeshi Kaneshiro How many people's male gods have come here to shoot commercials, you can check in the same camera position . All three stations can be used as starting points. There are many battery cars and bicycles for rent nearby, which can be used throughout the large area. It is indeed sunny when walking, after all, there are no buildings to provide shelter in the entire large area, so it is spectacular. . Food guide 📖 The specialty of Chihshang is rice, and Chihshang rice bags are very famous. Wutao is the choice of most tourists. It is very cost-effective. There is also an old-fashioned train in the restaurant. . Traffic Tips 🚞 🚞Taitung Station→Chihshang Train Station 32 minutes

When you come to Taitung, you must plan a day to spend a slow day in Chihshang, experience the magnificent scenery around Brown Boulevard, ride a bicycle under the endless pastoral scenery and layers of stacked mountains, slow down your life, and your heart will be healed. #Ikegami

I travel to Taiwan once or twice every year. And for this year, I have decided to go to the famous Brown Boulevard 伯朗大道 Before I got here, I heard a lot of hype about this place. And it clearly did not disappoint. This has to be one of the most scenic places in Taiwan.