Seoul’s Most Stylish Playground: Exploring The Hyundai Seoul
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The Hyundai Seoul is not just a department store — it’s a full-blown futuristic lifestyle playground! The moment I stepped in, I felt like I was walking into a sci-fi movie set designed by a minimalist zen master. The space is massive, airy, and unbelievably aesthetic. Think open atriums, garden terraces, water features, and Instagrammable corners on every floor.
This place isn’t just about shopping. Yes, it’s got all the luxury brands and Korean designer boutiques you could want, but it also has a peaceful rooftop garden, curated bookstores, art displays, and concept cafés that look like they were pulled straight from a design magazine. I didn’t even plan to buy anything and still spent hours just soaking it all in.
It’s perfect whether you’re here to shop, chill, or just wander in style.
Travel Tips and How to Get There:
• Best time to visit:
• Weekdays or early mornings to avoid the crowd
• What to bring: A fully charged phone (you’ll want to take a lot of photos), comfy shoes for walking
• Recommended experiences:
• Head up to the rooftop garden for quiet views and greenery
• Explore the “Sounds Forest” atrium with skylight ceilings
• Enjoy unique desserts or coffee at one of the concept cafés
• Browse the design goods and art displays across levels
• Good for: Architecture lovers, design addicts, shoppers, trendsetters, café hoppers
• Vibe: Chic, modern, inspiring, surprisingly peaceful
How to Get There:
• By subway:
• Take Line 5 to Yeouido Station, Exit 3
• Walk about 5–7 minutes to The Hyundai Seoul
• By taxi:
• Ask for “The Hyundai Seoul, Yeouido” – it’s well known among locals
• Pro tip: Combine with a walk along the nearby Yeouido Hangang Park if the weather’s nice